The difference between a dreamer and a person of great success is that the latter actually does something to achieve his / her dreams.
Focus is slowly shifting from efficiency and order to extreme motivation, adaptability and innovation. Since we need to invent new ways to serve our customers, we need to find those people who are desperately motivated to do it (and keep them motivated :p).
The effectiveness of a research report is inversely proportional to the thickness of its binding - Todd Wilkens (Adaptive Path). I'd extend that to that the effectiveness of any kind of report or document is inversely proportional to the thickness of its binding :D
We are not our target audience! When we build a product, we need to understand the needs, the emotions and the ways our customers are doing things. We are not developing products for ourselves but for a wide range of people, with a diverse range of feelings and backgrounds and we need to see who they are and honestly empathize with them as persons, not as consumers.